Marni Breaks Boring Perfume Conventions, Releases New Scent for Fun and Eccentric Women

09 Nov

Marnis first perfumeMarni, the renowned Italian fashion label is set to release a new female scent in February 2013, which bears the same name.

The brand was established in 1994 and since then it gained reputation for the use of eccentric prints and playful tailoring. It has also grown so much in the past years and turns over about $100 million annually

According to Consuelo Castiglioni, the Swiss Italian creative head and founder of Marni through an interview with the Women’s Wear Daily (WWD), the perfume will certainly reflect the fashion of the brand.

Castiglioni added that the perfume is individual and does not evoke anything in particular. She imparted that the scent if for a woman who dresses herself, does not follow the trends but is still sophisticated and is a bit eccentric.

The said perfume is produced through a tie up with Aramis as well as at Estée Lauder’s Designer Fragrances division.

One the other hand, the Aramis global brand president Veronique Gabai-Pinsky depicted the scent as very modern and bold.

Aside from the said perfume, Marni’s fragrance line includes shower gel, deodorant, body lotion and body cream.

Marni is bound to debut through an exclusive availability at Saks Fifth Avenue for six months. Afterwards it will expand to 2,000 points for worldwide sales.

More and more fashion brands are releasing their own line of scents these days and it seems that Marni is following the trend Marni 2013 Collection SetNews reports add that the model Raquel Zimmermann is the one chosen to launch the campaign. Based on the released images, which depicts the “new Marni baby”, the perfume is packaged in an adorable chic polka dot print bottle with a red stopper. further stated that the scent is a blend of spicy and woody notes, which is combined with intense rose oil to infuse voluptuousness.

The design of the packaging comes from Castiglioni who has found inspiration in a flea market. According to her, the bottle reflects their concept. She explains that women would want to keep it. The dots meanwhile reflect the concept of the whole perfume. These dots are a play to the proportions of the cap.

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Posted by on November 9, 2012 in Beauty, Fashion


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